The presentation takes place on the ocassion of ArtParis 2011, the contemporary art fair which will be held at the Grand Palais from March 30th to April 3rd.
Four trucks intervened by the artists Damien Deroubaix (FR), Isabel Muñoz (ES), Mark Titchner (UK) and Ben Vautier (FR) will be shown for the first time. Their works join the ones already produced by Daniele Buetti (IT), Jochen Gerz (DE), Attelier Van Lieshout (NL) and Robert Rauschenberg (US).
The trucks will parade on the Champs Elysées at 1 p.m before converging in front of the Grand Palais for the opening of ArtParis.
Througout the duration of the fair, some trucks will remain parked in front of the Grand Palais, while others will be located in other iconic places of the city.
Starting on April 4th, the MOVE FOR LIFE lorries will resume their ordinary travels through Europe, driving more than 250,000 kilometers and being watched by more than 25 million people every year.